6 Ways Developers Hide Project Discounts and Why it’s Bad for the Market

by Aktive Learning on November 17, 2014

By Property Soul (Guest Contributor)

To survive the cooling measures, property developers have no choice but to constantly come up with creative ways to move their units from the shelves, because buyers are a rare species. Where can they find buyers who possess all of the following?

- Can afford the hefty cash downpayment of units in new projects;

- Are willing to pay 5, 7, 10 or 15 percent Additional Buyer Stamp Duty;

- Don’t mind holding the property for 4 years to avoid paying 4 to 16 percent Additional Seller Stamp Duty;

- Can pass the TDSR test and obtain the desired percentage of loan-to-value limit; and

- Have the guts to buy right now when property prices are on the way down.

Developers are probably sharing the same thought: Better sell now than later. Better let go cheaper than get stuck later.

But wait! They can’t rock the boat and further undermine market confidence. And they need to be fair to the early buyers, namely the VIP customers or early birds who bought units at premium prices during better days.

Spend a weekend at the sales galleries and you can spot the tactics deployed by developers and their marketing agents:

1. Markup then Discount

Simply raise the prices of all the remaining units by 10 to 15 percent before giving back 15 percent discount. Anyway, not everyone takes the hassle to check past transactions of the project.

2. “Star Buys”

They are units chosen for their bad facing, inauspicious unit numbers, have been unsold or returned, or are leftover for any other reasons. Projects offering star buys include the Citron Residences and Hillion Residences.

The marketing agent may tell buyers that star buys just started this month or are valid for this weekend only. Don’t be too tempted to grab the ‘just for today’ special offer. Check the recent transacted prices and find out what’s so ‘special’ about those units under promotion.

3. Buying Incentives

Developers can package a unit with a car, or give away renovation, furnishing or travel vouchers. These gimmicks work to draw buyers and manage to keep price levels constant.

4. ABSD Fully Absorbed

Some developers are willing to subsidize buyers for whatever percentage of Additional Buyer Stamp Duty they have to pay. The amount will be reimbursed to the buyers after sales completion.

5. Rental Guarantee

Rental guarantee is nothing new for high-end condominiums. Mixed development NeWest is offering an extra 10 percent discount for their commercial units. Or alternatively, buyers can choose to have a 7 plus 7 percent rental guarantee which is payable in two years after TOP.

6. Cash Rebates

Some projects simply give cash to buyers. On top of a 4 percent discount, Hillion Residences offers a 6 percent cash rebate – 3 percent after exercising the option and another 3 percent upon TOP of the project. In other words, buyers are paying 14 percent instead of 20 percent for the downpayment of their units.

Implications of Hidden Project Discounts

1. Inflated property prices

URA, REALIS and INLIS cover caveats are lodged with the Singapore Land Authority (SLA). SRX is using the URA data plus sales transactions from major property agencies. Both the caveats and the transactions do not reflect the different types of incentives offered by developers to buyers. Property prices published, apart from resale units, are being inflated.

Under the Housing Developers Act, developers are required to disclose all incentives. But after TOP, developers can clear unsold units with whatever discounts, incentives or price levels they please without informing the public.

In fact, it is not rare to see the price per square foot of recent caveats lodged at URA in the same project remain fairly constant, or sometimes even higher than the previous transactions.

2. Misrepresented property indices

Developers are also not required to submit the sales status of their de-licensed projects after TOP. URA thinks that the low volume of such transactions does not impact the overall Property Price Index. This may be true in a robust market, but is not the case now when many projects still have tons of unsold units after TOP, especially in the high-end market.

Afterall, the lodgment of caveats with SLA is based on voluntary submission. Have a check on any sold-out project in the URA caveat database and one will find that not all the units and their sales prices are captured.

The incomplete data entries make it difficult for the public to get a real picture of the current private property market in Singapore. All those property indices are, at best, for one’s information only.

Jim Rogers has this to say about GDP figures: “First of all it’s backward looking. Second of all they make them up. They are always revised later. I know you have to report these things on TV, but as an investor I don’t pay any attention.”

Maybe it is applicable to Singapore property figures too.

3. Inaccurate valuation and loan-to-value limit

If the valuation of residential properties is based on recent transactions in the same or a similar development, without factoring in developers’ rebates, the figures are likely to be unrealistically high.

Similarly, if the loan-to-value limit is based on the valuation of the property, buyers are now able to borrow a bigger housing loan from the bank based on the undiscounted purchase price.

Such practices are going against the government’s determination to ensure greater financial prudence among property buyers.

What goes around comes around

The misdeed of not reporting the actual selling prices and the failure of the authority to take actions can only hide the truth temporarily. As the Chinese saying goes, no one can swathe flames in paper. What the buyers and sellers of new projects are doing now may later come back to get them.

Once the government requests submission of the ‘real’ transaction prices after rebates, buyers who enjoyed such incentives earlier may risk holding a negative equity property, with their outstanding mortgage higher than the fair market value of their properties.

On the other hand, the inflated property price index can be used as a good excuse for the government to insist that “it’s too early to relax property cooling measures”, until the rare species of buyers gradually becomes an extinct species.

Or the government may impose harsher rules to further correct the market, especially when it’s time to please the voters again.

By guest contributor Property Soul, a successful property investor, blogger, and author of the No B.S. Guide to Property Investment. Posted courtesy of www.Propwise.sg, a Singapore property blog dedicated to helping you understand the real estate market and make better decisions. Click here to get your free Property Beginner’s and Buyer’s Guide.

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